The Most Common Entrepreneurial Mistakes and How to Avoid Them

Introduction

The international business climate is experiencing dramatic changes in which more people worldwide are exploring the options of small business and entrepreneurship in unprecedented numbers. But, as statistical data shows, many of these want-to-be owners fail.¹

The reasons vary from lack of funding, lack of understanding their market, not niching their services properly, to not having a sustainable sales funnel. Most people launch their new pursuit with confidence in their trade skills but lack many of the foundational tools for operating their endeavor. As a business coach, I wanted to find an accurate view of what is working in the current environment. I interviewed over 50 successful business owners who weathered the 2008 crisis ...