Storytelling and Narrative Continuity
Stories are cognitively linear so they can describe a path of events with a goal, a conflict, and the promise of resolution. This doesn’t mean that stories can’t be constructed in a nonlinear environment. They can; that’s part of the excitement about using the tools of a transmedia world to assemble the story. But the linear link is what provides coherency so that the parts fit together, whether it’s backstory or clues to unravel mysteries in the main story arc.
— Pamela Brown Rutledge1
We’ve built a Universe. We’ve developed its world(s) and key story elements. Time to rest? Not yet. Now we need to begin telling our stories, building story experiences for the audience. The term storytelling
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