Table of Contents - Storytelling Across Worlds [Book]

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Contents

List of Figures

Part 1 Understanding Transmedia Storytelling

Chapter 1 One Story

What Is Transmedia?

The Producers Guild Definition

Transmedia, Intellectual Property and Franchises

Stumbling Toward Transmedia

Transmedia Storytelling for Producers

The Role of the Transmedia Producer

Finding the Idea

Determining the Scope/Setting the Budget

Building the Team

Setting the Schedule

Overseeing Production

Audience, Presentation and Platforms

Presentation and Platform

Transmedia for Creatives

A Story for All Screens

One World, Many Stories

Adaptation vs. Extension vs. Expansion

Finding the Starting Concept

Reboot and Reinvention

Cornerstone Platform/Property

Story and Medium

Audience and ...

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