One Story
With transmedia you’re not repeating the same story on a movie screen, a TV screen, a novel and a videogame. You are using each one to tell a complete piece of your story and combined they can all become a deeper, richer and more immersive experience.
–Jeff Gomez, CEO, Starlight Runner Entertainment1
What Is Transmedia?
Transmedia has many definitions, some of them new, some of them legacy and some of them based in non-storytelling mediums, such as marketing, merchandizing, and advertising. In many of these definitions, transmedia is conceptually interchangeable with terms like “cross-media” “multimedia”, “multiplatform storytelling”, “franchise” or even “interactive media” – associations and uses that can make the concept ...
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