Book V
Facebook and Instagram
Discover how to create a video using Instagram at www.dummies.com/extras/socialmediamarketingaio.
Contents at a Glance
Chapter 1: Using Facebook as a Marketing Tool
Understanding the Appeal of Brands on Facebook
Examining the Components of a Facebook Page
Making the Most of Your Facebook Page
Understanding Your Facebook Administrative Functions
Using a Custom URL for Your Page
Inviting People to Join Your Community
Chapter 2: Creating and Sharing Content on Facebook
Creating a Facebook Content Strategy
Bringing Your Community into the Mix
Chapter 3: Gaining Insights about Your Facebook Community
Getting the Scoop on Your Fans through Insights
Putting Your Insights Data to Good Use
Chapter 4: Advertising on Facebook
Chapter 5: Getting Started with Instagram
Promoting Your Brand on Instagram
Creating and Using Your Instagram Account
Determining What Is Photo-Worthy for Your Brand
Get Social Media Marketing All-in-One For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
