Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 5: Getting Started with Instagram

In This Chapter

• Using Instagram for branding purposes
• Getting set up with Instagram
• Choosing photos to share
• Making your photos searchable with hashtags
• Creating a community on Instagram

Have you ever noticed how people tend to react more to imagery than text on the social networks? That's because they see photos before they read text. So it's always in a brand's best interest to accompany great text with a great photo. Many times, though, the photo speaks for itself, and few words are needed. In fact, brands can find their community is very receptive to hanging out with them on a more visual platform, and that's where Instagram comes in.

Instagram is a social network based on photos, not words. Although Instagram allows hashtags, likes, and comments, you won't see text-heavy updates or link sharing. Instead, both individuals and brands alike let their photographs do the talking. In fact, many people prefer Instagram to other social platforms because there's less chatter.

Instagram gives you an opportunity to show your brand's creative side and think outside of the proverbial box. Instead of attracting people with viral videos or discount codes, you're using color and light.

In this chapter, we talk about how to set up an Instagram account and share photos with your community.

Promoting Your Brand on Instagram

Instagram is a mobile platform. Although you can view Instagram photos online via your regular web browser, you're very limited ...