Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 1: Using Facebook as a Marketing Tool

In This Chapter

• Using Facebook Pages
• Setting up your Facebook presence
• Making the most of Likes
• Using Facebook Events

Facebook is the world's most popular social network, where people of all ages, professions, and backgrounds gather to stay in touch and share cute cat photos with friends, present and former colleagues, old classmates, and family.

Having millions of people gathered in one place is the perfect opportunity for any brand to raise awareness and grow a community of customers and advocates. If you're not on Facebook already, you're missing out on a huge opportunity. Simply put, Facebook is where the people are, and to succeed in business, you also have to be where the people are.

In this chapter, we explore how Facebook Pages work and how you can make them work for your brand.

For more in-depth coverage, find a copy of Facebook Marketing All-in-One For Dummies by Andrea Vahl, John Haydon, and Jan Zimmerman (Wiley Publishing, Inc.).

Understanding the Appeal of Brands on Facebook

People who like, or give a thumbs-up to, a brand on Facebook are more likely to buy from that brand. But they're not liking you to buy from you. They're liking you to find out more about you and to receive updates and news regarding products and services. They might have had a positive experience with the brand and want to engage more. In any event, ...