CONTENTS
Praise for Seizing the White Space
Foreword by A. G. Lafley, Chairman, Procter & Gamble
Part OneA New Model for Growth and Renewal
1 The White Space and Business Model Innovation
2 The Four-Box Business Model Framework
Part TwoWhen New Business Models Are Needed
3 The White Space Within: Transforming Existing Markets
4 The White Space Beyond: Creating New Markets
5 The White Space Between: Dealing with Industry Discontinuity
Part ThreeBusiness Model Innovation as a Repeatable Process
6 Designing a New Business Model
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