Seizing the White Space: Business Model Innovation for Growth and Renewal

Part Three

Business Model Innovation as a Repeatable Process

Innovation is risky but it’s not random. Innovators have a disciplined invention process. They may not be able to articulate it, and sometimes the Eureka! moment happens in the shower, but it stems from a disciplined process.

—A. G. Lafley

This book began with a framework to define a business model, one that illuminates the underlying value-creation engine of any business. Part II examined various situations that are particularly ripe for business model innovation, in existing markets, in creating new markets, and in confronting industrywide upheaval. Part III now turns to the “how,” shifting from a predominantly descriptive approach to more of a prescriptive one.

The companies ...