FOREWORD
Since its beginning as a partnership between a candle maker and a soap manufacturer in 1837,Procter & Gamble has been a product innovator. Ivory (“the soap that floats”) was invented in 1879; Dreft, the first synthetic laundry detergent,in the depths of the Depression in 1933; Tide, the first heavy-duty laundry detergent, in 1946; Crest, the first ADA-approved fluoride toothpaste, in 1955. Pampers, the first disposable diaper, was introduced in 1961; Pert Plus, the first combined shampoo and conditioner, in 1986; the Febreze fabric freshener and Swiffer mop in 1998; Crest Whitestrips, the first mass-market in-home tooth-whitening system, in 2001.
So it’s not surprising that most people think the secret to P&G’s success has been steady ...
Get Seizing the White Space: Business Model Innovation for Growth and Renewal now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
