Index

account management, 26

administrative differences, 40

Advertising Standards Authority, The, 89

advocacy, 24–25

affiliates, 141

AirBnB Inc., 36, 145

Alibaba Group, 144

Amazon, 12, 141, 144

analytics, 129–130

Anglia, 30–31

Ansoff, I., 33

Ansoff Matrix, 33, 34, 38, 45, 46, 48

Apple, 44

Apple iPhone, 73

artificial intelligence (AI), 109

AuctionWeb, 144

awareness, 21–22

Bain and Company, 114

Bayerische Motoren Werke AG (BMW), 30

BMC Mini, 30–31

Boston Consulting Group (BCG) Matrix, 34–36

Brailsford, D., 157–158

British Motor Corporation (BMC), 30

budgeting, 7, 8, 51, 54, 55, 61–64

business-to-business (B2B), 8, 53–54, 145

business-to-consumer (B2C), 53, 54, 145

buyer, 21–23, 42, 55–56, 85

Cadabra, Inc., 144

CAGE Distance Framework, 39–43,

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