Overview
Historically, Channel Sales was seen as the way third parties would sell on behalf of another company. The company may implement a channel sales strategy to sell products and services via dealers, retailers, and affiliates. Today, however, this is ever more common through Online Sales. Multichannel sales involve selling through a variety of different methods. Omnichannel, another phrase often used, is much the same as multiple channel sales but where the different methods combine and lead to a seamless experience regardless of how the customer interacts and at what stage.
Omnichannel allows the customer to engage online whether to research, browse or buy, and to do the same through third-party platforms or directly ...
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