Overview
In a book on sales, one may be given for thinking Marketing is a different subject. In business, these two often sit as distinctly different teams with different management and, it may feel, with different objectives.
Whenever Marketing is combined with Sales, it is almost always referred to as “Sales and Marketing” yet for almost every part the process and handoff between Marketing to Sales is the other way around. Sales and Marketing are also often viewed, rightly, as squabbling siblings. Saying the other was to blame for failure and claiming the credit for when things go well.
While Marketing and Sales very often work as a well-oiled machine of two parts, the rivalry can lead to problems between the two. Managed ...
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