Marketing, Rhetoric and Control

Contents

Acknowledgements

Introduction

1 A History of Rhetoric for Marketers

2 Marketing Scholarship and Rhetoric

3 Control and the Discourse of Marketing Science

4 A Rhetorical Approach to Marketing as Exchange

5 Marketing and Sophism—A Comparison

6 Magic, Sympathy, and Language

7 The Magical Roots of Rhetoric

8 Magical Persuasion and Marketing

9 A Sophistic Marketing

Index

1. Cover
2. Title
3. Copyright
4. Dedication
5. Contents
6. Acknowledgements
7. Introduction
8. 1 A History of Rhetoric for Marketers
9. 2 Marketing Scholarship and Rhetoric
10. 3 Control and the Discourse of Marketing Science
11. 4 A Rhetorical Approach to Marketing as Exchange
12. 5 Marketing and Sophism—A Comparison
13. 6 Magic, Sympathy, and Language
14. 7 The Magical Roots of Rhetoric
15. 8 Magical Persuasion and ...