Marketing, Rhetoric and Control

Index

advertising 4, 48–50, 73, 82–83, 87, 90, 103, 105, 108, 121, 124, 144, 155, 157–174, 202; see also rhetoric, visual

agon 3, 6, 58, 60, 125–126, 190, 195–202, 206, 207; see also Sophism

Agora 109–110, 207

Agricola 28

Agrippa, C. 31, 136–137, 140, 144, 156

Albas, C. 135–136, 141

Albas, D. 135–136, 141

allegory 25, 27, 51

American Marketing Academy (AMA) 89, 92–93, 94, 106, 206–207

Andersen, H. 170

Anderson, P. 77–79, 81, 94–95, 118, 127

Ankerloo, B. 156, 188

anthropomorphism 161, 169, 172, 184

Antiphon 13, 115

Apple 155, 179, 194

Aquinas, T. 85

Arbatel 137–138, 141

Aristotle 3, 5–6, 9, 11, 14–21, 27, 30, 40, 52–53, 62–63, 86, 115–117, 119, 126–127, 143–144, 149–152, 182, 187, 193, 198, 203–204; Poetics 52; On Rhetoric 15–19, 28, 52–53,