CONTENTS
| Introduction | |
| Chapter 1 | Don’t Reinvent the Wheel, Make It BetterAssembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B |
| Chapter 2 | Guiding Your Flight ProgressThe Power of Dashboards |
| Chapter 3 | Air, Food, and WaterYour Revenue Model |
| Chapter 4 | Avoiding Rocks and Hard PlacesYour Gross Margin Model |
| Chapter 5 | Trimming the FatYour Operating Model |
| Chapter 6 | Cash Is KingYour Working Capital Model |
| Chapter 7 | It Takes Money to Make MoneyYour Investment Model |
| Chapter 8 | Can You Balance a One-Legged Stool?Multidimensional Business Models |
| Chapter 9 | Getting Started on Discovering Your Plan B |
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