NOTES
Introduction
1. The Max Levchin story reported here is based on an interview in Jessica Livingston, Founders at Work (Berkeley, CA: Apress, 2007), 1–16.
2. Ibid., 2.
3. Ibid., 3.
4. The Kauffman Foundation, 2008 State New Economy Index, November 2008, 3.
5. Global Entrepreneurship Monitor, 2008 Executive Report, http://www.gemconsortium.org/article.aspx?id=76.
6. Albert L. Page, “Assessing New Product Development Practices and Performance: Establishing Crucial Norms,” Journal of Product Innovation Management 10, no. 4 (1993): 273–290.
7. Livingston, Founders at Work,3.
8. Ibid., 6.
9. Kevin Allison, “Founders Take Aim at a Bigger Target,” Financial Times, February 20, 2008.
10. Revenue is the word accountants use for the money that comes ...
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