DHL

Contents

Chapter 1: Born Global

The Little Company Which was Seen as Illegal in Every Country

Chapter 2: The 70s

Chapter 3: The Start-up Years

Chapter 4: The Start-up Years: Business Innovation

Door to Door, Desk to Desk

Just Like Taking It There Yourself

Still Expensive, However, for a Start-Up ...

... and Increasingly Complex

So, Try and Keep It Simple

So Simple, Almost Too Good to Be True

Proof was Needed, and So Proof was Provided

With the Airlines as Friends (Albeit Fair-Weather)

Chapter 5: Innovation and Its Broader Impact on Business Dynamics

The Infectious Nature of Speed

Size Doesn’t Matter, Content Does

Keeping It Dense

But Keeping It Simple

And Everyone Sells

Service Is Not Servitude

Creating a Time-Based Value Proposition

Challenging ...