Chapter 2 The 70s
DHL was incorporated as the 60s came to an end, a decade which saw the postwar baby boomers challenge, if not cast off, the straightjacket cultures which characterized their parents’ life views as they recovered from the trauma of World War II.
The 70s, however, was a vastly different decade, one which challenged the hedonism and optimism of the 60s in more ways than one.
In the USA, the country was at war with itself as it faced a dubious outcome in Vietnam, and as conservative middle America reacted against the hippie culture to elect and re-elect Richard Nixon, whose dark moods mirrored the uncertainty of the times.
In Europe, economic turmoil lead to an expansion of the European Union from six to nine countries, a move that ...
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