Part IIIThe Challenges of Cross-Cultural Issues in International Management
Part I of this book analyzes the cultural and societal challenges of international management through strategic decision-making, whereas Part II deals with issues of ethics and social responsibility. Part III is devoted to the study of the ever-changing challenges of interculturality in international management.
In Chapter 10, John Eustice O’Brien and Josiane Martin-O’Brien examine the limits of classical managerial approaches in the Indian context. These approaches, of western origin, are rooted in a form of rigid techno-instrumental rationality (Weber, 1992 [1905]). On the basis of field studies in India, the authors point out, from an institutionalist perspective, ...
