Letter ‘f’ and ‘t’ after locators indicate figure and table, respectively.
Aaker model of brand equity, 33, 37
brand associations, 37
brand awareness, 37
perceived quality, 37
proprietary assets, 37
Absolut Vodka, 107
Accenture Multimedia Advertising Platform (AMAP), 132
Adidas, 86
AI. See artificial intelligence
AI and Ad personalization
connecting with right audience, 130
customer experience and satisfaction, 130
AI and advertising
advertising platforms, 127–128
audience-specific advertising, 129–130
importance of advertising, 127
performance and cost, 128
AI and cost reduction
streamlined customer service, 126, 139
AI and humans
AI dominance ...
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