Overview
The preceding chapters have explicitly discussed the essence of branding and its importance, along with cases of successful and unsuccessful examples. This chapter aims to define artificial intelligence (AI), simplifying its true meaning, along with inspecting its attributes that equip it to be an effective tool to facilitate efficient branding to create successful businesses. AI powers tools to perform the tasks that humans typically perform. Companies can use AI to analyze data to determine customer behavior and patterns. It allows easy access to consumer behavior based on a history of their previous purchases with extremely feasible methods of cost reduction through automated workflows, intelligent analysis of data, and ...
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