Overview
In continuation to case studies of famous brand strategies, “Guilty Brands” throws light on some of the brands that contributed to the list of the most infamous and failed strategies. Ranging from ad campaigns of Gillette portraying toxic masculinity to Iceland to Ancestry depicting slavery, to Cadbury being found guilty of child labor, and more. The negative effect that these campaigns had on the reputation of some of the world’s largest companies is speculated in detail. The thought of social consequences when ignored in the portrayals of marketing ventures could do more harm than good. Magnifying the point that sometimes trying to make an impact can lose direction, and even the idea of focusing on social causes can backfire, ...
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