Ethics, Counseling Roles, Leadership, and Moral Analyses
Scandals show the failure of many organizations to conduct their business affairs ethically. Public relations professionals have argued for years that ethical business practice is the foundation of maintaining relationships with stakeholders and key publics, yet public trust in business remains low. Dishonesty within the once-trusted news industry, fragmentation of news sources, and polarized social media lend to all-time low levels of trust on a global level. Trust in government is also at an all-time low—it is more mistrusted than any institution across various nations.1 Ethical considerations in the practice of public relations have been on the forefront of public relations ...
Get An Overview of The Public Relations Function, Second Edition, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
