User Experience Applies to Everything
User experience can be applied to almost all kinds of businesses. The user experience may seriously influence your brand, customer loyalty, and the amount of new customers considerably. Hence, it makes sense to take user experience very seriously for any kind of business.
For example, customers certainly get an impression of and feelings about a train company (Figure 1-9) if they have to wait 20 minutes in line to buy a train ticket, or if the trains are delayed frequently.
Figure 1-9. Example of user experience when purchasing train tickets
Likewise, customers will remember the atmosphere, interior, staff, ...
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