The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition

Part II. TOOLS

In the first section of this book we introduced you to hundreds of different concepts and different tools; everything from microblogging and social networks to gaming and virtual worlds, to the old standards of e-mail, SEO, and SEM. The purpose of Part II is to show you where to go to find the companies providing those tools.

The most difficult part about updating this book was who to include and who to leave out. As you can already see, it's a big book as it is. You will find included in this section, a guide to the major players in each of 15 major categories of social media platforms.

I realize there are many good tools and companies that were not included in this section. I had addressed more than 100 of these top companies and had to draw the line somewhere. If there is a particular tool that you have been using that is worthy of mention, please contact me and let me know. I will be happy to include it in the next edition and on our web site www.theSocialMediaBible.com or www.TSMB2.com.

What's Included

What's Included

In each of the next 15 chapters, I will first describe the category so you will better understand the need or niche the following companies are filling. Then for each company included I will list the Company Name, URL, Location, Founded, Revenue Model, Fees, How It Can Be Used, What Other Applications It Works With, Who Uses It, Should You Use It, and Who Started It.

When we tried to interview many of the companies included in this guide, I was told that ...