15Public Relations(hips) through Public Engagement

Approaching Public Administration as Civic Professionals

Timothy J. Shaffer

Introduction: Thinking about Public Engagement and Public Administration

Roots of Democracy and Bureaucracy in the Progressive Era

At the center of human existence is the ability to communicate with one another. Public relations focus on the management of communication, particularly from an entity to various audiences, such as government to a population. The importance of engagement happening through communication can be expressed as a “dynamic multidimensional relational concept featuring psychological and behavioral attributes of connection, interaction, participation, and involvement, designed to achieve ...

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