14Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice
Introduction
“Why are you telling me this?” Have you ever heard that question? Human nature leads individuals to try and understand the purposes of a communication, whether that communication be from one’s children, peers, bosses, or a government. This chapter describes a model for systematically analyzing the purposes for government communications as well as the perceived purposes by their audiences. The model appears suitable for undergraduate courses in disciplines such as political science or mass communications; graduate courses in public administration; continuing education for practitioners; and by practitioners either for their ...
