12Monitoring and Evaluating Government Media and Social Media Engagement
Introduction
According to U.S. Government Accountability Office (GAO), just four agencies within the federal government spend approximately 1.5 billion dollars each year on communication (GAO, 2017). If we add in the money spent by local, county, state and other federal agencies then it becomes clear that billions of dollars and hundreds of thousands of work hours are devoted to inform and engage American citizens. How information is shared is changing as organizations move from one-way communication to two-way communication interactions Graham (2014) noted that “the instantaneous, direct, and interactive communication components that social media provide ...
