The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

ACKNOWLEDGMENTS

The Power of Unreasonable People has involved a much longer journey than either of us originally imagined. Our families, friends, and colleagues could be forgiven for considering the project an unreasonable incursion. But the upside has been that our thinking— and, with it, this book—has had to evolve.

In retrospect, The Power of Unreasonable People forms part of a trilogy, beginning in 1997 with the first publication of Cannibals with Forks.¹ This book brought the notion of multidimensional value creation—and the term triple bottom line—to a wider audience, mainly businesspeople but also some of the entrepreneurs profiled here.² The book focused on some of the processes by which economic, social, and environmental value can ...