NOTES
Preface
1. George Bernard Shaw, Man and Superman, Maxims for Revolutionaries (1903; in Plays by George Bernard Shaw [New York: Penguin, 1960]).
2. Allen L. Hammond et al., The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid (Washington, DC: World Resources Institute, IFC, and the World Bank, 2007); also see http://www.wri.org/business/pubs_description.cfm?pid=4142.
3. Hammond et al., The Next 4 Billion.
4. David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas (Oxford: Oxford University Press, 2004); Ira A. Jackson and Jane Nelson, Profits with Principles: Seven Strategies for Delivering Value with Values (New York: Doubleday, 2004); John Weiser et al., Untapped: Creating ...
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