How to Craft Our Key Messages (The Who, Why, and What Play)
Let’s assume we’ve moved beyond the small talk stage. We know a little about the social life of our conversational partner and they know a little about ours. We’re on first name terms.
As we’ve seen in the last chapter, we’re now ready to go deeper in terms of conversation and content. It’s an opportunity for us to take the spotlight and say something about who we are.
This is another area that is all too easy to leave to chance. Some networkers will attempt to “wing it” and hope they find the right words for the occasion. Others think that the planning of messages leaves things too scripted.
Strategic Business Networking disagrees. It recommends careful analysis of our own ...
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