CHAPTER 3

But I’m Not a Networker … (The Imposter Play)

Networking Myths

It’s intriguing to consider the advice that’s often given out about networking. Let’s ponder some quandaries. Not everything in networking is as it seems.

Myth Number 1—“You’ve Got to Work the Room”

A Google search of this phrase yields over 84 million results.

Much networking advice around how we should behave tends to lack context. And without context, it becomes meaningless and of limited value to those of us looking for sound, practical direction.

For example, being able to “work the room” surely depends on how big the room is? Carnegie Hall? The two million square feet of the National Exhibition Centre in Birmingham, England? Bus stop queue? (Yes, standing in a queue ...

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