CHAPTER 1

What Is a Playbook? (The Playbook Play)

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“The Coach”

Definition: Playbook /ˈplebʊk/ {noun}—North American, meaning “a book containing a sports team’s strategies and plays, especially in American football.” A networking playbook contains all the pieces and parts that make up your go-to approach for getting things done and achieving your networking objectives. It includes your own personal “process workflows, standard operating procedures and cultural values that shape a consistent response—the play.”

Image © 2021 Daniel Byron

I have been thinking about writing a book for the last five years. It’s probably partly the age thing and the thoughts ...

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