1 The Planning Process
Someone (I’d love to give proper credit, but don’t know to whom) described the anatomy of a business shown in Figure 1–1 below:
Figure 1–1 Anatomy of a business.
I’m hoping this book will add a few things upstairs and strength your muscles.
A Strategic Plan Is Your First Order of Business
Any planning for a business should start with a strategic plan. A strategic plan is a long-range plan, but not all long-range plans are strategic. In strategic planning you start with an analysis of the markets relative to what you are doing now and you attempt to determine what you could be doing in the future for maximum profitability. ...
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