Appendix AMarketing Plan Basics

This document will provide you with a handy summary of how to prepare your own marketing plan, all of which was discussed in detail in this 4th edition of The Marketing Plan. We will present the following topics in abbreviated, outline form.

Section I:

Strategic Position, Marketing Personnel, Fact Book Summary, and Major Marketing Objectives and Strategies

Section II:

Product/Service Plan

Section III:

Marketing Communications Plan

Section IV:

Research Plan

Section V:

Customer Service Plan

Section VI:

Sales Management Plan

Section VII:

Budget, Timing, Plans, and Action Plans

Section I: Strategic Position, Marketing Personnel, Fact Book Summary, and Major Marketing Objectives and Strategies

Strategic ...

Get The Marketing Plan, 4th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial