CHAPTER 2
THE MASTERS OF INNOVATION
From Blank to Schumpeter: a short list of innovation inspiration
A search for the word innovation on a random Wednesday on Amazon returned more than forty-one thousand books. Let’s assume that you are a fast reader and can get through each of these books in two days. Reading through these books, then, would take 225 years.
This chapter aims to give you at least some of those years back by providing key lessons from select sources—twelve so-called masters of innovation. These experts bring great clarity to the field of innovation (summarized in table 2-1). The appendix provides additional recommended reading. ...
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