Contents
Introduction: A Tale of Two Companies
Chapter 1 The Terms: Getting on the Same Page
Chapter 2 The Concepts: Let’s Frame This
Part II Strategy and Leadership
Chapter 3 The Vision—Strategy and Planning Are Not the Same Thing
Chapter 4 The Boss—It Starts at the Top
Part III Getting Everyone on the Same Page
Chapter 5 The Bus Drivers—Let’s Talk Management
Chapter 6 The Front Lines—Tactics to Help Everyone Sell
Part IV Getting the Right People in the Right Places
Chapter 7 The Blowback—Dealing With Staff Resistance
Chapter 8 The Recruiting—Not Everyone Will Come With You Be Ready
Part V Locking It in With Technology
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