The Tools—Lock in Small Gains With Technology
When I’m asked about the impetus behind this book, it’s because for the first five years of consulting, I was brought into companies looking for technological help implementing growth solutions. “Greg, what do you know about programmatic advertising?” and “Greg, I’ve heard you know a lot about getting websites and CRM’s talking to each other and we need help,” were (and are) typical inquiries. When using the FIT acronym for growth, technology is the last step because in this approach, it’s the least important piece of the puzzle to grow your business. Although that makes it sound like you can make do without technology, and that’s obviously not true, you don’t lead with the technology. You ...
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