The HR Scorecard

Foreword

BOB KAPLAN AND I FIRST INTRODUCED the idea of a Balanced Scorecard in a 1992 Harvard Business Review article.¹ Since that time we, and our consulting organization, have had the opportunity to design Balanced Scorecards in more than 200 companies. These designs always start with the same simple question, What is your strategy? This experience has given us far reaching insights into the ways that executive teams think about strategy and their organizations. The typical executive team has a high degree of awareness and consensus around the financial strategy, as well as the priorities for operational process improvement. They typically have limited consensus around customer strategies (i.e., who are the target segments, what is the value ...