Your Customers Are More Credible to a Buyer Than You Are
BEFORE SHE EVER BEGINS to engage with you, your next customer has already found out everything she needs to know. She’s checked out your products and services on the Web through an arsenal of communities, blogs, and posts from industry and media commentators. She has gotten a thumbs up or down on your business from your customers on her personal network and social media sites. In other words, she won’t even consider talking to you directly until late in the buying cycle, only after she’s communicated with her peers.
No wonder traditional sales and marketing pitches fall short these days in wooing skeptical buyers! Instead, it’s customers themselves who ...
Get The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
