CONTENTS
1The Coming Customer Revolution
Transforming Customers into Advocates, Influencers, and Contributors
The Key to Turning Customer Engagement into Organic Growth
3The Most Powerful Sales Force
Your Customers Are More Credible to a Buyer Than You Are
How Customer Advocates Can Drive Marketing Strategy
How Customers Can Turn the Web from Threat into Opportunity for You
6Building Customer Communities in a Networked World
How Customers and Companies Are Doing Together What They Can’t Do Alone
How C-Level Customers Can Create Rapid Growth
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