The Execution Premium

CHAPTER NINE

MEETINGS TO TEST AND ADAPT THE STRATEGY

Not all long-term strategies are profitable strategies.

A STRATEGY MAP and Balanced Scorecard make explicit the linked hypotheses underlying an organization’s strategy. But even with a good map and scorecard, success from the strategy remains uncertain. Apart from a company’s ability to execute its strategy, it cannot be certain that the assumptions and hypotheses underlying the strategy are valid.

As discussed in Chapter 2, the executive team formulates a strategy using its best assessment available of the external and competitive environment, market segments, customer preferences, and the cause-and-effect relationships required for the strategy to succeed. But strategy formulation remains ...