Taking Personal Responsibility for Communication Failure
In Chapter 2, we worked to define communication and to share with you some of the secrets that separate the effective business communicators from the rest of us. From our perspective, communication is a process including symbolic, spontaneous, and pseudo-spontaneous messages in which the parties involved are interdependent and able to influence one another. To be effective, we argued that business communicators must (1) get their audience to understand their messages and (2) get their audience to respond appropriately. We also advocated for a personal responsibility approach to business communication.
Remember, there are no breakdowns. As communicators, we sometimes fail to overcome ...
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