Using the Secrets of Effective Business Communication
As you’ll recall from Chapter 1, we tried to justify our existence and also describe the competitive advantage afforded to those who work to improve their business communication skills. What separates the best communicators from the rest of us? This question was posed by Anne Grinols, a nationally recognized professor of business communication, at a discussion during the 2010 convention of the Association for Business Communication.1 Those in attendance, including Jason, discussed what they’d observed and what they’d learned from research. As a result, Jason crafted a lecture that he calls the secrets of effective business communication. He’s delivered the lecture for his students ...
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