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4

THE SCRIPT

There is always the typical way, and usually it’s adequate. You can get by on it. But how many of us want to be just “adequate”? How many of us would rather elevate the quality of our work from adequate to excellent?

In This Chapter

The Scriptwriter

Beware the Influence of Ego and Status

The Script

Dialogue/Monologue: Contractions

Pacing and Flow

Getting a Feel for It

Structure and Transitions

Tell ’Em!

Approval by Committee

Saved by a Single Point of Contact

And Finally . . .

THE SCRIPTWRITER

I once hired a writer to develop a script for an important program on employee benefits. When she brought me her first draft, I told her I’d like to read it over at a convenient time, and meet with her later in the week to discuss any ...

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