CHAPTER 4

Making Deals That Work and Last in China

Deal-Making: Contrasting East/West Cultural Perspectives

The Chinese do not like short-term approaches to either business or life. Culturally, they are trained from infancy to believe that one must embrace a perspective that involves both the medium and long term, if wisdom is to be acquired and success is to be achieved. It is for this reason that we find contemporary business in China turning to, and being guided by, the revered wisdom of thinkers who lived millennia ago. These thinkers offer, to the Chinese mind, tried and tested advice that promotes long-term thinking.

This thinking is now a fundamental part of Chinese business culture and of the Chinese psyche. Given this preference for ...

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