CHAPTER 2

Communicating for Success

Contrasting East/West Communication Norms

In the following chapter, I now propose a template for communication with China built on what I have observed as both effective and successful in cementing great business relationships. Before I do this, however, it feels important to give some context on how the Chinese view communication. The context for communication in China is primarily a relational one; in this model, communication contributes to and fits around the needs of the relationship, not the reverse. In the West, the context for communication is the transmission of clarity in ideas and it is the efficient and effective transmission of ideas that constitutes the primary role of communication in our business ...

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