Creating Mutual Benefit and Shared Reputation
It is fair to say that shared benefit is seen in the West as emanating from first putting in place successful business arrangements. This is not a primary business goal but, rather, a derivative or consequence. As such, it represents an aspiration; one that is only addressed once the more serious business of reaching profit targets has been secured through negotiation and deal-making leading to intense ratification through legally-binding contracts.
In China, shared reputation and mutual benefit are primary goals and it is expected that they will remain the dominant priority and objective, at all stages of the business process. Reputation and mutual benefit are the central currency of the ...
Get The Business of Relationships now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
