Get Your Paid Search On, If You Dare!
I did not mention the paid search part of marketing in earlier chapters, and that is simply because it is something that doesn’t need a lot of preparation.
A paid search is when you pay a search engine company to provide a location for your product’s web site. You may notice that when you do a Google search for something, you might see a few entries hovering above the search results. Figure 10-5 shows a search that I did for “Dog Food.”
Figure 10-5. What you will see if you run a search on “Dog Food.” Note the ads before the first entries, and the ones in the right sidebar.
What you are seeing in Figure ...
Get The Business of Android Apps Development: Making and Marketing Apps That Succeed now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
